Captain's Log
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The Captain's Log. One email a week. Field reports, mental systems, what shipped.
Operators, not orchestrators Our work is the proof Command · Compute · Cadence Great context, great output Something is better than nothing Operators, not orchestrators Our work is the proof Command · Compute · Cadence Great context, great output Something is better than nothing
5 live ventures · 70+ countries · 100K+ customers
Ships at sea.
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Shipped March 2026
Built + operated by MaxShip
HBOT Finder
Programmatic SEO in a high-margin niche. Quality landing pages, AI-driven research — the whole stack runs on Cloudflare for under $5/month.
3,000+ optimized pages · <$5/mo tech stack
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Shipped April 2026
Built + operated by MaxShip
World Wellness Guide
Programmatic SEO across global wellness verticals. Cloudflare-only stack — proof that one operator can ship thousands of pages with AI agents.
Cloudflare-only stack · zero external infra
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Launched 2021 · Retail 2026
Co-founded
Bantam Planet
Hardware, not SaaS — board games scaled with a deeply digital operating model. The playbook works beyond software.
Sold in 60+ countries · major US retailers
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Retooling · upgrade in progress
Co-owned (family venture)
Couple Summit
Trademarked pre-Cana program reframed for US Catholic churches. Tight niche, content-first, with the Vatican as our north star.
#1 ranking for target keywords
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Expanded to 2nd location
Co-owned
The Yard Hostel
Co-owned hostels in Bangkok serving Thai and international travelers — now at two locations. The model applied to in-person businesses.
Featured by CNN · ranked #3 in Asia
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Go deeper
Explore, shop, and build.
How to engage
Free, paid, and bespoke.
School Community
$101/ month
Ever-growing catalog of resources. Coffee chats with Max. Build-with-me sessions. Consulting on your build.
Join the communityFractional CMO
From $6K/ month
Embedded marketing leadership that deploys AI agents across your marketing performance, social content, lifecycle (email + SMS), and ops (martech stack, self-hosted databases and dashboards) — so your team ships marketing execution like a team 5x its size and budget.
Talk to usFrequently asked
Questions.
What's the relationship between the ventures, the services, and the school?
The ventures are where we test the operating model. The services are how we apply it for founders who want us in the boat with them. The school is how we share it with everyone else. Same model, three surfaces. More on the About page.
Who is this for?
Solo operators, indie founders, and small teams who'd rather captain than be a passenger. If you've shipped something — anything — you'll find a path here.
Do I need to know how to code?
No. We teach you to think in commands, organization, and good vibe-coding practices. When you hit a real bottleneck, the community has trusted engineers you can tap.
Ready to ship?
Join the community →