Venture Studio · Guided Apprenticeships · Agentic Marketing Agency

We ideate, validate, and launch businesses.

MaxShip is a holdco venture studio at the intersection of wellness, travel, and media. We ship our own businesses and run limited partnerships with select founders and investors.

Over 100,000 customers served · 70+ countries · shipping since 2016

Trusted by Louis Vuitton · The Peninsula Hotels · BTS · Gaggan

4 live ventures · 70+ countries · 100K+ customers

Ships at sea.

Operators, not orchestrators Our work is the proof Command · Compute · Cadence Great context, great output Something is better than nothing Operators, not orchestrators Our work is the proof Command · Compute · Cadence Great context, great output Something is better than nothing

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Explore, shop, and build.

How to engage

Free, paid, and bespoke.

Captain's Log + Community

Free

One email a week plus the Skool community. Field reports, mental systems, what shipped — and an ever-growing catalog of resources, coffee chats with Max, and build-with-me sessions.

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VIP Apprenticeship

$1,000/ month

Unlimited 1:1 access to Max & the team. Build your own always-on systems by working alongside us — hands-on apprenticeship, plus everything in the free community.

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AI-Native Fractional CMO

From $6K/ month

Embedded, AI-native marketing leadership for a few partners at a time. We deploy agents across performance, social content, lifecycle (email + SMS), and ops — so your team ships marketing execution like a team 5x its size and budget.

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Frequently asked

What is MaxShip?

What is MaxShip?

MaxShip is a venture studio at the intersection of wellness, travel, self-growth, and entertainment that ideates, ships, and operates its own businesses — and runs an AI-native agentic marketing agency offering fractional-CMO leadership. Founded by Max Palmer, it has served over 100,000 customers across 70+ countries since 2016.

What does MaxShip do?

Two things: it builds and operates its own ventures (board games, hospitality, wellness media, and more), and its agentic marketing arm acts as a fractional CMO for outside founders — a senior, AI-native operator who builds custom marketing workflows and runs them, rather than a traditional agency retainer.

Is MaxShip a marketing agency?

Partly. MaxShip is a venture studio first; its agentic marketing arm offers fractional-CMO services — one named, credentialed operator plus custom AI workflows — to a few outside partners at a time. Closer to "a senior CMO who ships" than an agency that bills hours.

What's the relationship between the ventures, the services, and the school?

The ventures are where we test the operating model. The services are how we apply it for founders who want us in the boat with them. The school is how we share it with everyone else. Same model, three surfaces.

Who is this for?

Solo operators, indie founders, and small teams who'd rather captain than be a passenger. If you've shipped something — anything — you'll find a path here.

Do I need to know how to code?

No. We teach you to think in commands, organization, and good vibe-coding practices. When you hit a real bottleneck, the community has trusted engineers you can tap.

Ready to ship?

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