Ahoy,
I’ve been shipping businesses for over a decade — hardware, hospitality, ed-tech, board games, SaaS. Some sailed smoothly. Some found treasure. Some sank. Every one taught me a layer of how to ship faster, with smaller teams, in uncharted waters.
When you come across new challenges, it’s about redefining what’s possible.
MaxShip is a venture studio + accelerator + incubator + investor in one. We work with founders at the methodology, the marketing, and the systems — and we operate or co-own a portfolio of ventures we use to test everything we teach. And no captain sails alone — Tati and Ellen keep this ship afloat through fair weather and foul.
Sharing this is the best part — watching someone else build their own ship with these tools. If you’re ready to take the helm, raise your sails.
Welcome aboard.
— Max
What I shipped.
MaxTech
Fixing phones, wifi, and computers. Plus a segment on Dad’s radio show — same name.
OneTres
3D-printed phone wallets. Bespoke leather attached to phones — one of the world’s first.
Chatty
A chatbot before chatbots were a thing. Too early.
Mouse & Pen
+ Tati
Automated custom art maker. Bespoke design at scale.
$250M ed-tech project
Created Asia’s largest educational hackathon — a multi-annual event.
Couple Summit
+ Tati
An online summit for couples — built end to end.
The Yard
Co-owned hostel in Bangkok — one of Asia’s top three.
Bantam Planet
Board games. 60+ countries. Deals with the biggest US retailers.
Elysium Dynamics
2nd Brain for executives. Wrong audience, wrong framing, wrong timing — taught me what Command Kit is for.
Going Up
+ Tati + Ellen
Brand, web, growth services. The studio that became MaxShip’s predecessor.
World Wellness Guide
+ Tati + Ellen
A growing directory — wellness providers and resources.
HBOT Finder
3,000+ SEO/AEO pages in a single push. Next.js. The aha moment.
MaxShip
+ Tati + Ellen
The synthesis. Venture studio + accelerator + incubator + investor in one.
No captain sails alone.
Captain Max
I solve the strategy and systems problems that surface when you’re scaling. Every framework here was battle-tested on a real venture first.
I don’t know what I’m doing, but I know how to do it.
Creative Director Tati
I solve design problems that shape how your customers experience your brand. How it looks, how it works, how it delights, how it feels like you.
Design makes or breaks your customer’s experience. Every detail matters.
Operator Ellen
I solve the operations problems where moving parts stop moving. Campaigns, back-end systems, the day-to-day. I keep things shipping so nothing slips through the cracks.
Systems beat motivation, every time.
What we stand for.
- Problems are signals, not stop signs. Growth lives where the friction is.
- AI + business work when you have a real opinion about your business. No opinions, no values → generic output.
- The captain stays awake at the wheel. Always.
- Friction is a feature. The hard parts are where the moat lives.
- Smaller, faster teams beat bigger, slower teams. Now more than ever.
- Open-source + your own opinion is the new defensible position.
- Put your DNA on top of the tools. The output should look like you.
- That the path to a great business is “wait for AGI to tell you what to do.” (A trap I write about elsewhere.)
- That AI replaces critical thinking. It amplifies it — or it replaces nothing useful with nothing useful.
- That polished SaaS-blog content wins in 2026. Page-1 SERPs are full of Reddit, IndieHackers, personal Substacks. Real people writing real things.
- That you need a co-founder, a VC, a fancy office, or permission. You need a Command, a Compute, and a Cycle.