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Everything I've published, newest first. Filter by type or topic.
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Build a Free Whoop Alternative With AI: A Health Dashboard You Own
A step-by-step guide to the wellness dashboard I built for HYROX prep: export your wearable data from intervals.icu, read it with any AI chat, then run a dashboard in a folder with Claude Cowork. Free kit and live demo. -
I Edit My Videos in HTML Now: HyperFrames, Local Whisper and Claude Code
My AI video editing pipeline as I actually run it: Whisper transcribes on my laptop, Claude Code cuts the radio version and writes the graphics in HTML, and HyperFrames renders the MP4. Why Claude finished the job Codex started, Remotion vs HyperFrames, and Goobs, the free version. - Essay · Mental Frameworks
Don't Let the AI Be Your Librarian
Trust AI for reasoning, not memory. Keep what you know in plain files you own, connect any model to them, and you can switch models the same day without losing a thing. -
Apple's Only AI Play Is Private Compute
On August 25 I bet that Apple had lost the frontier AI race and would answer with a Mac Studio for private AI at around $25,000. The 512GB Mac Studio now costs $22,299. Here is the bet, what landed, and the strongest case against it. Part two of Silicon and Succession. -
I Killed a Billion-Dollar Idea Over 50 Cents
Every checkpoint has three doors: continue, adjust and kill. Answer one question per door before you walk through any of them. -
I Was Inspired by Jobs. I Invested Under Cook.
Tim Cook took Apple from $350 billion to $4 trillion and this week everyone is explaining what he was not. The case for the operator, from someone who repaired iPhones as a first business and bought Apple as a first stock. Part one of Silicon and Succession. -
The Bridge: An AI Executive Deck Where the Decisions Get Made
I built the room my company could not afford to staff. Signals arrive, a council of ten advisors argues over them against a written strategy, the work gets drafted, and one human approves. Marketing is the first tenant, not the ceiling. -
How to Actually Use a MaxShip Kit (Work Inside a Folder, Not a Chat Box)
The one mental shift that makes AI useful for founders: stop chatting about a file, point your AI at a whole folder and work inside it, so it remembers, follows your instructions, and saves your work back as files. No code required. -
Turn a Folder Into a Second Brain: Markdown Plus AI That Compounds
Every AI chat starts cold. A folder of plain markdown files fixes that: your AI reads it, works in it, and adds to it, so the machine gets sharper every week instead of resetting to zero. -
How to Build and Publish a Website With AI — No Code, Almost Free
A plain-English walkthrough for non-technical founders: map a site, build it with Claude (or Codex), and publish it to Cloudflare for about $0 a month. No web development or design experience required. -
Answer Engine Optimization: The Exact Format ChatGPT Cites (With Proof)
A page ranked #79 on Google gets cited by ChatGPT constantly. We tore it apart to find the exact format AI rewards — and the 5-move formula you can copy. Measured proof inside. -
Claude Code vs Codex: 6 Months In, Here's My Honest Split
Not a benchmark war — a working founder's real split between Claude Code and Codex, how it shifted from 100/0 to 60/40, the commodity facts as of June 2026, and how to choose per task. -
Why I Build Every Website on Astro (and Ditched Squarespace)
The framework choice that quietly makes speed, SEO, AI-citability, and cost easier. Why Astro wins for content sites, hydrated islands in plain English, and the Squarespace-to-Astro switch. -
PostHog: The Free Google Analytics Alternative You Can Talk to With AI
The best free Google Analytics alternative is all-in-one, open-source, and — the kicker — you can query it with your AI. Why MaxShip runs PostHog on everything. -
Vercel vs Cloudflare: The Honest Case for Switching
A measured case for Cloudflare over Vercel: the pricing surprises, the lock-in, and why the whole-network stack (Workers, D1, R2, KV) wins. Fair to Vercel, honest about the trade-offs. -
How to Get Ahead of 99.9% of People With AI
Most people use AI like a better search box. The real jump is wiring AI into folders, APIs, plugins, context, and safe agentic workflows. -
SEO is dead. How to get recommended by AI — The 2026 AEO Playbook
AI recommends brands, not just pages. Get the evidence-graded playbook for earning citations across ChatGPT, Claude, Perplexity, Gemini, and Google AI. -
Strategic Planning · The captain's slow-cadence job
Strategy is a Mental Framework paired explicitly with a Cadence. The framework lives in your Command Kit; the ritual lives at quarterly + yearly cadence. One without the other is the failure mode most operators fall into. -
The Captain's Flywheel · Three layers, one motion
The umbrella mental system. Command writes the brief, Compute executes, Cadence closes the loop. The operating model behind every business shipped via MaxShip. -
Command · The shared brain
Command is the shared brain you maintain with your AI. Not a knowledge dump: the theory of your business. Updated August 2026 with what fifteen months of daily use changed, including the four folders that did not survive. -
Compute · The muscle
Compute is the muscle: always-on workers, scheduled jobs, agents, deployed services. Updated August 2026 with what durability actually costs, why secrets left the environment file, and the deploy mistake that cost the most. -
Cadence · The feedback loop
The required feedback loop that makes things better. Match the rhythm to the work. Skip it and the flywheel never spins. -
How I Discovered the Captain's Flywheel
I didn't theorize this framework and apply it. I built 15 versions of an AI agent named Gary, and the methodology emerged from the practice. The flywheel was lived before it was named. -
The Captain and the Agents · HITL 2.0
The captain decides, the agents execute, and the line runs along reversibility. Updated August 2026: I wrote this hierarchy of trust as prose and assumed it would hold. It did not. -
Great Context, Great Output
The principle underneath every Command discipline. Bad context yields bad output, every single time. The leverage isn't in prompt engineering — it's in what comes before. -
Programming as Theory Building · Naur 1985
Peter Naur wrote the most important essay in operator history that nobody operating reads. Forty years later, it's the foundation under everything MaxShip teaches. -
The 2026 AEO Playbook
Answer Engine Optimization is structurally different from SEO. Updated August 2026 with what happened when we finally measured our own results: a baseline of zero, and the naming problem no schema could fix.
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